PARQ – Interview with Jan Heemskerk

Born into a family of journalists and writers, Jan could not escape his calling for long. After a brief marketing education, he moved on to journalism and joined the Dutch newspaper Volkskrant in 2013.

Two years later, he decided to switch it up and became a part of a daring fintech startup called Bunq. His newfound love and enthusiasm for tech finally led him to PARQ.

He will tell you all about PARQ, our ethics and he will give you additional information about our Green, Smart and Connected Parking Platform.

Parksen (the company and the name of the parking app) together with PARQ will create a open parking platform that creates real time information about the parking facilities near your destination.

With this technology you don’t have to search for parking spots anymore, but our platform will direct its users to an available parking spot near their destination (in the last minutes when you’re near your destination).

This will save you a lot of time (average between 20-40 minutes in urban areas).

According to the 2017 The Impact of Parking Pain in the US, UK and German [1] INRIX research paper, citizens of the U.K. spend 44 hours searching for available parking spaces every year. Combined, the yearly costs of all drivers are estimated at $33 billion. Their American counterparts spent 17 hours (nationwide average) per driver per year, which costs US citizens a total of $72.7 billion annually.

It also saves you gas, because you are no are not wasting that while searching for an available parking spot.

It also saves the environment, and stops wasting CO2 and other harmful emissions from your car while you are searching for a parking spot.

Countries in the European Union have regulations in place to fully digitalize it’s infrastructure as well as reduce CO2 and other greenhouse gas emissions to counter climate change. The digitalization upgrades have the support of the €350B fund by both the European Commission and the European Central Bank.

The mission is to lift all the infrastructure in Europe to a fully digitalize levels by multi step process. As mentioned, the EU also wants a reduction of 20% in 2020, 40% by 2030 and has a long -term goal of 80-95% reduction of CO2 and other greenhouse gas emissions by 2050.

When parking apps just started to pop up in the market the belief was that they have to cater to the specific needs of their city or region. This is the main reason the market looks like it is now. Very few international players and a great amount of regional ones. However, the market has changed. The more cars people have the greater it unified them in their needs.

Today, whether you are in London, Berlin or Beijing, drivers have simple and universal needs – locating a parking spot faster and pay less for the parking session. Instead of having apps that are just mobile parking meters, clients want to reserve parking in advance and see in real-time the parking situation in a their desired target location.

See also our other videos:
Interview with Marc Garcia Abellan
Interview with Paul Heath

Want to know more about us and PARQ?
Go and read the following articles:

PARQ: What’s In It For Me – Part 1 : Car Owners
PARQ: What’s In It For Me – Part 2 : Governments, Cities and Municipalities

Smart Mobility Accelerator Program for PARQ
Superb coach assigned to PARQ
Working with the government: another step closer to our test area

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